Who we are
Our founder, Dajana Mitchell, was born and raised in Germany and now calls Malibu home. A holistic healer with a deep compassion for people and the planet, she envisioned skincare that would honor both—pure, intentional, and rooted in love.
When she couldn’t find oils that met her standards of clean beauty, she began handcrafting her own blends, inspired by Malibu’s natural beauty and her belief that what we put on our skin should be as nourishing as what we feed our bodies. With the encouragement of her esthetician best friend, her creations soon became something to share with the world—and so, in 2020, Liebe Skincare was born.
“Liebe,” the German word for love, reflects Dajana’s mission: to remind us to love ourselves, love our skin, and extend that love outward to others and the earth. Each product is thoughtfully crafted to embody clean beauty, luxury, and soulful care—an invitation to nurture both skin and spirit.
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